About us

Over 50 years experience providing quality fresh produce at very competitive prices to all!

Value for money every day!

Offering quality fresh produce at very competitive prices.

It has always been our policy to provide the quality produce at the most competitive prices. We regularly compare our prices against other leading retailers and supermarkets to ensure our customers receive the best possible value for money.

Where possible we source local seasonal produce, organic and fair trade goods. We also fully inspect the stock that we purchase to ensure our high standards are maintained.

Our level of expertise is second to none and means that we know our industry inside out. We are passionate about what we do and use this to provide you with the best service, advice and value for money.

Tasty and fresh fruit

Over 50 years experience

Established in 1970 by Jimmy’s father, Richard ‘Guv’ Deane first started trading at Devizes market where we built a loyal customer base including restaurants, cafes and hotels.

In 1979 he set up shop at Ashton Gate market (Bristol City F.C. ground) every Sunday (see pic opposite). This increased in size and moved to the popular Sunday fruit market based within the Bristol Wholesale Centre..

Jimmy took over to expand into Bath and Yate alongside his wife Charlene where the core of our retail business is today.


Over 50 years experience